Becoming a Classic

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Back in 1985, the Coca-Cola drinks company introduced a new twist on their popular soft drink, the much ballyhooed "new taste of Coca-Cola." But when the coke-drinking public wasn't buying it, the new formula was soon dumped and the old one re-introduced, re-branded as Coca-Cola "Classic." The marketing executives learned very quickly that when Coke tried to be something it was not, it failed miserably.