Sep 29
Back in 1985, the Coca-Cola drinks company introduced a new twist on their popula
r
soft drink, the much ballyhooed "new taste of Coca-Cola." But when the
coke-drinking public wasn't buying it, the new formula was soon dumped
and the old one re-introduced, re-branded as Coca-Cola "Classic." The
marketing executives learned very quickly that when Coke tried to be
something it was not, it failed miserably.

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